AI Marketing Playbook

5 Prompts That Save
5 Hours This Week

Copy. Paste. Save hours. No AI experience required.

Time to Read 15 minutes
Time Saved 5+ hours/week
Experience Required None
00 — Before You Read

This Is Not Another AI Guide

Most AI marketing content tells you AI is the future, lists twenty tools, and leaves you exactly where you started.

That is not what this is.

My work is not about using AI tools. It is about designing marketing systems where AI handles execution and humans control direction. The prompts in this guide are the entry point into that way of working.

Each one is tested in real client work. The time savings are real numbers. And they compound—the more you use them together, the better your output gets.

Pick one. Try it today. Come back for the rest this week.

— Brian Wagner, AI Marketing Architect
01 — Quick Check

Is This For You?

→ This Is For You If

  • You own or run marketing but don't have a large team
  • You've tried ChatGPT and gotten inconsistent results
  • You need execution leverage, not more theory
  • You can't afford to waste time learning 20 new tools
  • You want to operationalize AI, not just experiment

× This Is Not For You If

  • You want fully automated marketing with no human input
  • You're looking for beginner definitions of what AI is
  • You're experimenting casually with no intention to build
02 — The System

AI Marketing Architecture

Most people treat AI like a search engine. This is how it actually works.

┌─────────────────────────────────────────────────────────────────┐
│                  THE AI MARKETING ARCHITECTURE                   │
├─────────────────────────────────────────────────────────────────┤
│                                                                  │
│    RESEARCH          DIRECTION         EXECUTION                 │
│    ─────────         ─────────         ─────────                 │
│    Live data    →    Your          →   AI produces    →          │
│    Competitor        strategy          the asset                 │
│    intelligence      & voice                                     │
│    Market                                   │                    │
│    context                                  ▼                    │
│                                                                  │
│                                      REFINEMENT                  │
│                                      ─────────                   │
│                                      Human taste                 │
│                                      filter. Edit,               │
│                                      approve, ship.              │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘
                
03 — Tools

Pick Your Platform

These prompts work in Claude Pro or ChatGPT Plus ($20/month each).

Tool Best For
Claude Recommended Structured thinking, long-form, voice consistency
ChatGPT Fast iteration, volume work, quick drafts
Perplexity Live research, current data, cited sources

If you pick one: Claude. It handles context better, which matters once your prompts get specific.

04 — The Prompts

Start Here

05 — Avoid These

Why Most People Get Weak Results

Pasting Without Context

"Write a LinkedIn post about marketing" produces generic marketing posts. Generic inputs, generic outputs.

No Audience Definition

AI can't guess your reader. If you don't tell it, it writes for everyone—which means no one.

Expecting First-Draft Quality

The first output is a starting point, not a finished asset. Best users treat round one as a rough draft.

Treating AI Like Google

AI predicts patterns, not facts. Without tools like Perplexity, it fills gaps with confident-sounding estimates.

Skipping Voice Setup

See Prompt 1. This is almost always why output doesn't sound like the person who asked for it.

02
Content Multiplication

Turn 1 Piece Into 9 Posts

Before: 2-3 hours
After: 5 minutes

The transformation: A 1,800-word article sat on a blog for a week. One LinkedIn post was adapted manually—took 90 minutes. After this prompt: nine platform-native pieces in four minutes. Three LinkedIn posts (different angles), five tweet-length insights, and a newsletter section.

Prompt
Take this content and create 9 platform-specific posts:

CONTENT TO REPURPOSE:
[PASTE YOUR BLOG POST, ARTICLE, OR VIDEO TRANSCRIPT]

Create:
— 3 LinkedIn posts (different angles: educational,
  contrarian, personal story — not three versions
  of the same post)
— 5 tweet-length insights (punchy, standalone,
  each one complete on its own)
— 1 email newsletter section (750–1,000 words,
  conversational tone)

For each piece:
— Optimize for that platform's format and culture
— Vary the angle (do not repeat the same point)
— Keep the core message, make it feel native

My brand voice: [PASTE YOUR VOICE PROFILE FROM PROMPT 1]
My audience: [WHO READS THIS — be specific]
Why This Works

The platform instructions force genuine adaptation, not just reformatting. The voice profile ensures each piece sounds like you.

03
Research — Use in Perplexity

Research Any Topic in 20 Minutes

Before: 4-6 hours
After: 20 minutes

Most marketers skip real research because it takes half a day. This removes that excuse. In 20 minutes, you have a sourced brief that covers what used to take a full afternoon.

Prompt
Research [TOPIC] and give me a comprehensive brief:

1. CURRENT LANDSCAPE
   — Who are the key players?
   — What is the conventional wisdom?
   — What is actually happening vs. what people say?

2. RECENT TRENDS (last 6 months)
   — What is changing?
   — What is gaining momentum?
   — What is fading out?

3. REAL PAIN POINTS
   — What do people actually complain about?
   — What problems are not being solved well?
   — Where are the gaps?

4. OPPORTUNITIES
   — What angle does nobody own?
   — What would be genuinely useful here?

Include sources. Flag anything contested or unclear.

Topic: [YOUR TOPIC]
Audience I am researching for: [WHO WILL USE THIS]
Important: Validate Before You Use

After the brief comes back, spend 3 minutes: open two cited sources, skim them, confirm at least one data point. Treat anything without a source as hypothesis, not fact.

04
Email Optimization

15 Email Subject Lines in 3 Minutes

Before: 45 min
After: 3 minutes

Writing one good subject line is hard. Testing requires options. Most people write two and call it done. This gives you fifteen—enough to A/B test for weeks.

Prompt
Write 15 subject line variants for this email:

EMAIL SUMMARY:
[1–2 sentences: what the email is about and
what you want the reader to do]

AUDIENCE: [WHO RECEIVES THIS]
GOAL: [OPEN / CLICK / REPLY / BUY]
BRAND VOICE: [PASTE VOICE PROFILE FROM PROMPT 1]

Write 3 variants in each style:
— Curiosity-driven (make them need to know
  what is inside)
— Benefit-focused (tell them exactly what they get)
— Question-based (engage them directly)
— Urgency or scarcity (FOMO without being spammy)
— Personal and direct (feels like 1:1, not broadcast)

For each: include your hypothesis on why it works.
How to Use the Output

Send your top two variants to different segments. Check open rates after 24 hours. Whichever wins, send to the rest. Takes 3 minutes to set up. Teaches you something about your audience every time.

05
Quality Multiplier

Make Good Content Exceptional

Time: 5 min
ROI: Quality

This one doesn't save hours—it makes whatever you produce significantly better. The gap between "good first draft" and "something people share" is usually one honest critique cycle.

Prompt
I need this to be genuinely excellent, not just decent.

CONTENT:
[PASTE WHAT YOU'VE WRITTEN OR AI HAS DRAFTED]

STEP 1: Critique it honestly.
— What is weak or generic?
— What would make a skeptical reader roll their eyes?
— What is missing that would make this 2x more useful?
— What is the strongest part? (Keep that.)

STEP 2: Rewrite based on your critique.
Make it significantly better, not just polished.

STEP 3: Tell me what you changed and why.

Do not be gentle. The goal is exceptional, not good.
Why This Works

The "do not be gentle" instruction matters. Without it, AI gives diplomatic feedback that softens real problems. You need the honest version.

When to use: Before publishing anything important—landing pages, flagship content, key emails.

06 — Execute

What To Do In The Next 24 Hours

Reading this is not the goal. Using it is.

D1
20 minutes

Set Up Your Foundation

You now have an AI that sounds like you. Everything from here gets easier.

  • Run Prompt 1 — build your voice profile
  • Create a Claude Project (left sidebar → New Project)
  • Paste voice profile as custom instructions
D2
5 minutes

Multiply Your Content

Take your most recent piece of content—blog post, newsletter, anything.

  • Run Prompt 2 — watch one piece become nine
  • Pick the two or three you like
  • Schedule them
D3
3 minutes

Test Your Headlines

Write your next email. Get 15 subject line options. Learn about your audience.

  • Run Prompt 4 — generate subject lines
  • Pick two variants
  • A/B test them
D4+
Ongoing

Build the System

Notice that your AI output is getting progressively less generic. That's the compounding effect starting.

  • Use Prompt 3 before research-heavy content
  • Run Prompt 5 before you publish anything you care about
  • Five prompts, used consistently, change how your marketing gets made
07 — The Map

What Just Happened

Five prompts that map directly to the AI Marketing Architecture.

Direction Layer

Prompt 1: Voice Setup

Context that makes everything else work

Research Layer

Prompt 3: Research Brief

Live intelligence before you write

Execution Layer

Prompt 2: Content Atomizer

One asset becomes many

Execution Layer

Prompt 4: Subject Lines

Volume and testing, fast

Refinement Layer

Prompt 5: Critique Loop

Human judgment applied systematically

When you run these in sequence, with context feeding from one to the next, you're no longer using AI tools—you're operating an AI-powered marketing system.

08 — Keep Going

If You Want More

The prompts above give you the foundation. Here's what comes next.

Pre-Built Workflows

AI Marketing Skills Library

Each kit is a pre-built AI workflow designed around a specific marketing problem. Paste in and run immediately.

98 Stars on Github
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  • Cold Outreach Sequence
  • AI Discoverability Audit
  • LinkedIn Authority Builder
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Browse Library →
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