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Most AI marketing content tells you AI is the future, lists twenty tools, and leaves you exactly where you started.
That is not what this is.
My work is not about using AI tools. It is about designing marketing systems where AI handles execution and humans control direction. The prompts in this guide are the entry point into that way of working.
Each one is tested in real client work. The time savings are real numbers. And they compound—the more you use them together, the better your output gets.
Pick one. Try it today. Come back for the rest this week.
Most people treat AI like a search engine. This is how it actually works.
┌─────────────────────────────────────────────────────────────────┐
│ THE AI MARKETING ARCHITECTURE │
├─────────────────────────────────────────────────────────────────┤
│ │
│ RESEARCH DIRECTION EXECUTION │
│ ───────── ───────── ───────── │
│ Live data → Your → AI produces → │
│ Competitor strategy the asset │
│ intelligence & voice │
│ Market │ │
│ context ▼ │
│ │
│ REFINEMENT │
│ ───────── │
│ Human taste │
│ filter. Edit, │
│ approve, ship. │
│ │
└─────────────────────────────────────────────────────────────────┘
These prompts work in Claude Pro or ChatGPT Plus ($20/month each).
| Tool | Best For |
|---|---|
| Claude Recommended | Structured thinking, long-form, voice consistency |
| ChatGPT | Fast iteration, volume work, quick drafts |
| Perplexity | Live research, current data, cited sources |
If you pick one: Claude. It handles context better, which matters once your prompts get specific.
Most AI output sounds generic because it has no context about who is writing. This prompt fixes that permanently. Run it once, save the output, paste it into every future prompt. Your AI sounds like you—not a marketing department.
Analyze this content and create a brand voice profile
I can use in every AI conversation going forward:
[PASTE 3–5 EXAMPLES OF YOUR BEST WRITING —
emails you've sent, posts that performed well,
anything where you thought "yes, that sounds like me"]
Extract:
— Core personality traits (3–5, specific not generic)
— Words and phrases I use naturally
— Words and phrases that would sound wrong for me
— Sentence structure patterns (long? short? mixed?)
— How I open content (data? story? direct statement?)
— What I never do (jargon? corporate speak? hedging?)
Format this as a voice profile I can paste into
any AI prompt to get consistent, on-brand output.
You're giving the AI examples to pattern-match from, not descriptions to interpret. Examples beat instructions every time.
Next step: In Claude, create a Project (left sidebar → New Project). Paste your voice profile as the custom instructions. Every conversation in that project now knows your voice automatically.
"Write a LinkedIn post about marketing" produces generic marketing posts. Generic inputs, generic outputs.
AI can't guess your reader. If you don't tell it, it writes for everyone—which means no one.
The first output is a starting point, not a finished asset. Best users treat round one as a rough draft.
AI predicts patterns, not facts. Without tools like Perplexity, it fills gaps with confident-sounding estimates.
See Prompt 1. This is almost always why output doesn't sound like the person who asked for it.
The transformation: A 1,800-word article sat on a blog for a week. One LinkedIn post was adapted manually—took 90 minutes. After this prompt: nine platform-native pieces in four minutes. Three LinkedIn posts (different angles), five tweet-length insights, and a newsletter section.
Take this content and create 9 platform-specific posts: CONTENT TO REPURPOSE: [PASTE YOUR BLOG POST, ARTICLE, OR VIDEO TRANSCRIPT] Create: — 3 LinkedIn posts (different angles: educational, contrarian, personal story — not three versions of the same post) — 5 tweet-length insights (punchy, standalone, each one complete on its own) — 1 email newsletter section (750–1,000 words, conversational tone) For each piece: — Optimize for that platform's format and culture — Vary the angle (do not repeat the same point) — Keep the core message, make it feel native My brand voice: [PASTE YOUR VOICE PROFILE FROM PROMPT 1] My audience: [WHO READS THIS — be specific]
The platform instructions force genuine adaptation, not just reformatting. The voice profile ensures each piece sounds like you.
Most marketers skip real research because it takes half a day. This removes that excuse. In 20 minutes, you have a sourced brief that covers what used to take a full afternoon.
Research [TOPIC] and give me a comprehensive brief: 1. CURRENT LANDSCAPE — Who are the key players? — What is the conventional wisdom? — What is actually happening vs. what people say? 2. RECENT TRENDS (last 6 months) — What is changing? — What is gaining momentum? — What is fading out? 3. REAL PAIN POINTS — What do people actually complain about? — What problems are not being solved well? — Where are the gaps? 4. OPPORTUNITIES — What angle does nobody own? — What would be genuinely useful here? Include sources. Flag anything contested or unclear. Topic: [YOUR TOPIC] Audience I am researching for: [WHO WILL USE THIS]
After the brief comes back, spend 3 minutes: open two cited sources, skim them, confirm at least one data point. Treat anything without a source as hypothesis, not fact.
Writing one good subject line is hard. Testing requires options. Most people write two and call it done. This gives you fifteen—enough to A/B test for weeks.
Write 15 subject line variants for this email: EMAIL SUMMARY: [1–2 sentences: what the email is about and what you want the reader to do] AUDIENCE: [WHO RECEIVES THIS] GOAL: [OPEN / CLICK / REPLY / BUY] BRAND VOICE: [PASTE VOICE PROFILE FROM PROMPT 1] Write 3 variants in each style: — Curiosity-driven (make them need to know what is inside) — Benefit-focused (tell them exactly what they get) — Question-based (engage them directly) — Urgency or scarcity (FOMO without being spammy) — Personal and direct (feels like 1:1, not broadcast) For each: include your hypothesis on why it works.
Send your top two variants to different segments. Check open rates after 24 hours. Whichever wins, send to the rest. Takes 3 minutes to set up. Teaches you something about your audience every time.
This one doesn't save hours—it makes whatever you produce significantly better. The gap between "good first draft" and "something people share" is usually one honest critique cycle.
I need this to be genuinely excellent, not just decent.
CONTENT:
[PASTE WHAT YOU'VE WRITTEN OR AI HAS DRAFTED]
STEP 1: Critique it honestly.
— What is weak or generic?
— What would make a skeptical reader roll their eyes?
— What is missing that would make this 2x more useful?
— What is the strongest part? (Keep that.)
STEP 2: Rewrite based on your critique.
Make it significantly better, not just polished.
STEP 3: Tell me what you changed and why.
Do not be gentle. The goal is exceptional, not good.
The "do not be gentle" instruction matters. Without it, AI gives diplomatic feedback that softens real problems. You need the honest version.
When to use: Before publishing anything important—landing pages, flagship content, key emails.
Reading this is not the goal. Using it is.
You now have an AI that sounds like you. Everything from here gets easier.
Take your most recent piece of content—blog post, newsletter, anything.
Write your next email. Get 15 subject line options. Learn about your audience.
Notice that your AI output is getting progressively less generic. That's the compounding effect starting.
Five prompts that map directly to the AI Marketing Architecture.
Context that makes everything else work
Live intelligence before you write
One asset becomes many
Volume and testing, fast
Human judgment applied systematically
When you run these in sequence, with context feeding from one to the next, you're no longer using AI tools—you're operating an AI-powered marketing system.
The prompts above give you the foundation. Here's what comes next.
Each kit is a pre-built AI workflow designed around a specific marketing problem. Paste in and run immediately.
Let's build your AI-powered content system. Custom to your voice, audience, and goals.